Last Friday I got to attend a master class about the brand Diptyque with my mom at our local Nordstrom where we learned about the history of the brand. I decided I would share what I learned with you in a blog post because after this event I am quite smitten with Diptyque. In case you didn’t know Diptyque is a French candle brand that sells various candle, perfumes, and home scents. I would definitely say they are a luxury brand based on the craftsmanship that goes into producing their product and the quality of the product itself, which is figured into the price. Their candles have an interesting label with jumbled letters. The name of their candles comes from the main ingredient in the scent so for example, the Mimosa candle is named Mimosa due to the large amounts of plant incorporated to create the scent.
Desmond, Christiane, and Yves created Diptyque in 1961 in Paris. Their first store location is on 34 boulevard Saint Germain in Paris and they remained a fairly small and local business for quite some time until 1983. The designer experts might be able to guess why 1983 was a big year for Diptyque. Well incase you do not know, in 1983 Karl Lagerfeld became the head designer of Chanel. Karl came into Diptyque looking for a signature scent that he could put in Chanel stores and chose Baies, one of Diptyque’s most popular candles. After Karl put Baies in all of the Chanel boutiques, he then put them on the runway at Chanel fashion shows, which then fueled the hype behind Diptyque and helped put them on the map. I thought this was absolutely fascinating to learn since I am such a huge fan of fashion and adore Chanel’s makeup line. I found that there were quite a few stories behind the development of their scents or some that were developed because of a fond memory that inspired them.
Only two of their many store locations today have kept their original design and architecture. The first one is their first location on 34 boulevard Saint Germain in Paris and the other is their San Francisco location. After learning that, I wanted to spontaneously make a trip out since I live relativity close to the city. I wanted to be able to get a picture of this store before this post was published on Monday but with having to prepare for my New York trip I just didn’t have the time. I can’t wait to go to this store in the future. I have a strong appreciation for old architecture and with this story of the brand it just fueled a strong love and obsession for Diptyque. I think the main thing that really stuck with me about the brand is that everything was done with a purpose. They focused on making their candles and perfumes the best they could be and put so much detail not only into the fragrance but designs of the candles as well. You know that this is true because the founders (Desmond, Christiane, and Yves) worked with the company until they were 87 years old. That is dedication and passion for what they did right there.
I ended up purchasing a mini mimosa candle, mainly because I was unsure how often I would end up burning the candle and I still have a fear of fire so I wanted to start small. My mom ended up buying a full size of the Baies candle, which I was happy about because I was stuck between buying the mini size of Baies or of Mimosa. Definitely think I will be asking for my own Baies candle for Christmas. As well as either the Eau Duelle or Do Son eau de toilette (perfume), I loved both of these fragrances but I think I love Eau Duelle just a bit more. It’s made up of vanilla and frankincense, which just creates this warm, subtle, spicy scent.
I really enjoy learning about the history of a brand that has been incredibly innovative in their field. It’s interesting to hear how they got their start and what happened along the way to get to where they are now. After this master class and learning the history of Diptyque and the story behind some of their scents, I had a strong desire to just run away to France and become a perfume artist. I mean I still do, anyone who knows me knows that is totally something I would love to do if I had the opportunity to do so. I highly recommend checking out this brand if you get a chance.